Arataki means “to lead, to point out, to guide”. Arataki Cultural Trails innovates and disrupts the art of cultural storytelling.
We are a technology company based in Tauranga, NZ, wholly owned and run by Māori tech entrepreneurs. We have career backgrounds in Māori storytelling, technology and Iwi information. We have developed NZ’s first proximity based cultural content delivery platform. We offer a self-guided fully immersive cultural walking experience. Our proximity storytelling product seamlessly connects users with authentic cultural content and information, at the right time, in the right location.
Founded in 2016, our goal is to create and share 1,000 stories by the year 2020 – Ngā Pūrākau Kotahi Mano.