ARATAKI

CULTURAL TRAILS

Listen to mountains, rivers, and landmarks speak.

We offer a self-guided fully immersive cultural walking experience. Our product seamlessly connects users with cultural content and information, at the right time, in the right location.

About us

Arataki Cultural Trails innovates and disrupts the art of cultural storytelling.

We are a tech start-up company based in Tauranga, and are wholly owned and run by Māori tech entrepreneurs.  We have career backgrounds in Māori storytelling, technology and Iwi information.

We offer a self-guided fully immersive cultural walking experience.  Our product seamlessly connects users with cultural content and information, at the right time, in the right location.

Founded in 2016, our goal is to create and share 1,000 stories by the year 2020 – Ngā Pūrākau Kotahi Mano.

Cultural information

Unlock and access location specific cultural information that is accurate, credible and has mana (integrity).

Discover, experience, learn

Learn about culturally significant sites and POI (points of interest) around Aotearoa. Māori place names, landmarks, stories, proverbs, history, songs and more.

Why use Arataki App?

Health benefits

Our virtual Guides allow you to get outdoors and be active, fit and healthy. Walk, run, climb, scale, explore.

In your own time, at your own pace

Our tech allows you the flexibility to consume our content in your own time, at your own pace.

Connect using proximity tech

The Arataki app uses proximity tech to determine your location. Whenever you’re within physical proximity of our sites, a notification will pop up in-app to alert you. Select from a list of available Guides at that location.

Guides

A Guide represents a collection of culturally significant sites and POI that we’ve carefully hand selected and curated.

How does it work?

Bluetooth & GPS

We utilise a range of connectivity methods, including Bluetooth & GPS, to enable our users to interact with location specific content when within physical proximity of our sites.

Remote locations

Using a Bluetooth connection means you can interact with our content in remote locations, where internet service is unavailable.

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